Throughout my one year fellowship at Hill+Knowlton Strategies, I was able to work with Aflac to create content that supported the company's goals and communications and marketing strategies. The following press releases, matte releases, and executive bylined articles are just a snapshot of the ongoing work I produced for the company.
In 2016, Mazda named a Chicago organization, My Block. My Hood. My City., the winner of its Drive for Good program and the recipient of $30,000 in goods and services from Mazda. The following article was written for the corporation's website to provide readers with an extended view of how the prize money will have a lasting impact on the organization and the teens it supports.
The following business memo, assigned in the PRAD Digital Media course, builds a case for Target to incorporate "real-time marketing," by identifying a trending topic using analytics tools, such as Google Trends and Infegy Atlas. The research was to be neatly packaged in a memo addressed to Target's head of marketing.